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[kondor101]

Tonight,  on the meeting, we discussed what is and what isn't a vendor...  This seems to me to be smoke and mirrors,  a distraction from the real question...

What is a consumer?

It is supposed to be a consumer association and not a "someone who isn't a vendor association".
As such, my proposal would be that a consumer is someone who does not have a financial interest in Ecigs. 
If you work for a company that sells ecigs then it does enter a grey area.  But this grey area should be sorted on a company by company basis.
Obviously someone who works for Tesco should still be considered a consumer,  but should an owner?  should a manager of an ecig company? 
The answer is it depends,  it has to be decided on a company by company basis.  Even if a questionable person who has some conflict of interest is allowed to vote it should not be automatic that they are allowed to run ECCA in any way.

[RebelPants]

It is simple.
If you own or manage an ecig company, you SHOULD NOT be
in any way SHAPE OR FORM involved with a consumers protection organisation.
OF course This should also include that one should not have any Shares in, or receive any Payment from
Any Vendor.