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Author Topic: E-Lites launch national TV adverts  (Read 4449 times)

Gluggler

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E-Lites launch national TV adverts
« on: January 15, 2013, 12:21:48 PM »



E-Lites are set to launch a national TV advert campaign starting on Saturday 19th January.

The adverts will be screened on ITV, Channel 5 and Sky - and star actor Mark Benton.

The ads will use the strapline "You don't know what you're missing", playing a father who misses his baby's first steps because he had to go outside his house to smoke a cigarette.

E-Lites' tongue-in-cheek commercial features Benton returning from a sneaky cigarette having missed his family and friends see his baby perform some "Gangnam-style" dance moves. "So, what have I missed," he says.

This move comes hot on the heels of SKYCIGs' decision to start national TV ads, and must surely mean that there will be a big change in the electronic cigarette industry, with huge growth during 2013.

Crucially, the E-lites campaign will NOT be about helping smokers stop - Trevor Field the marketing boss at E-lites said "E-Lites offer a harm-reducing alternative and we know that we can give smokers a healthier, cheaper and more socially acceptable option to tobacco cigarettes.".


http://www.guardian.co.uk/media/2013/jan/15/ecigarette-advertising-campaign-uk-ban-smoking




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Derek

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Re: E-Lites launch national TV adverts
« Reply #1 on: January 15, 2013, 01:20:33 PM »

Is it just me or are you tempted to answer the question posed by the advert with "Vast quantities of money on overpriced overhyped garbage ?"
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itsmeitis

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Re: E-Lites launch national TV adverts
« Reply #2 on: January 15, 2013, 01:27:56 PM »

i'm expecting a complete feature film in every 20 second ad ...
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Derek

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Re: E-Lites launch national TV adverts
« Reply #3 on: January 15, 2013, 06:17:51 PM »

rightly so  :P
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a1laserboy

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Re: E-Lites launch national TV adverts
« Reply #4 on: January 15, 2013, 07:19:37 PM »

'star actor' lol :P
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Gluggler

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Re: E-Lites launch national TV adverts
« Reply #5 on: January 17, 2013, 08:24:29 PM »

The video of the advert has been released.




I reckon it is better than the skycig advert.
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igetcha

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Re: E-Lites launch national TV adverts
« Reply #6 on: January 18, 2013, 12:07:59 PM »

yep, its actually a funny ad! :D

not sure that having babies connected to electronic cigarettes is the wisest of ideas though? lol  :o
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igetcha

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Re: E-Lites launch national TV adverts
« Reply #7 on: January 18, 2013, 12:09:35 PM »

ps...i can see that vid going viral
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Fiona

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Re: E-Lites launch national TV adverts
« Reply #8 on: January 18, 2013, 12:25:47 PM »

Loads better than the other add..... I think the baby might also be for people to think about missing out on their kids growing up if they get ill//die via smoking?
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Jimblob

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E-Lites launch national TV adverts
« Reply #9 on: January 18, 2013, 04:17:50 PM »

I still say they are scumbags. Apart from their naff product, I wrote a review on a popular reviews website only for them to be threatened with legal action by elites, so they took it down. Makes a mockery of honest reviews but there ya go.
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emtronea

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Re: E-Lites launch national TV adverts
« Reply #10 on: January 26, 2013, 09:51:17 PM »

the advert is a good advertizing ploy for mums to go to that site, wen i saw that advert i thought the guy nipped to the loo  :o ide never seen the cig expression. and because u dont know its ecigs unless u know about ecigs alot of mums are gona think its a nappy advert, as to me thats what it implys. a breathable nappy for ya baby to move in..... i think its a pis take using a baby to advertise ecigs
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itsmeitis

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Re: E-Lites launch national TV adverts
« Reply #11 on: September 25, 2013, 09:33:46 AM »

observations were lodged at the wisdom of using babies to advertise electronic cigarettes.

it appears the advertising standards authority share their own similar concern and have now banned this tv ad as well some additional others.

there will quite likely be something of an outcry by some, but to be fair these emerging advertising practices were notably pre-warned about as published several years back by trading standards.


http://www.independent.co.uk/news/media/advertising/ecigarette-adverts-banned-by-watchdog-8837484.html
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zarf

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Re: E-Lites launch national TV adverts
« Reply #12 on: September 25, 2013, 11:06:35 AM »

I don't like bans much  (and cigalikes even less, but could be useful in a long car drive...).
I think the choice of using a baby was questionable, yet I like the  "what have you missed" tagline.

It lends itself easily to such possibilities as a smoker popping out of the pub when his football team is a goal behind with 3 minutes to the final whistle, assuming the worst, and returns to find the season's lacklustre striker has scored 2 goals while he was outside...
« Last Edit: September 25, 2013, 11:16:38 AM by zarf »
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