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Author Topic: USA - Blu e-cigs new national TV ad  (Read 1799 times)

Gluggler

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USA - Blu e-cigs new national TV ad
« on: October 04, 2012, 12:12:02 PM »




Blu cigs, in the USA, have launched a new national TV ad staring Stephen Dorff  (Hollywood Star).

The Ad is entitled "Rise from the Ashes" and emphasises the benefits of electronic cigarettes to a smoker.

"I am tired of being a walking ashtray"
"“And how about not having to go outside every ten minutes when you’re at a bar with your friends?”

"We are all adults here, it is time to take our freedom back"
"C'mon guys, rise from the Ashes !"

Blu cigs was recently bought out by Lorillard, one of the biggest Tobacco companies in the USA

This is not the first TV ad that Blu have done, but it is the biggest and these Ads will also appear in print media.

Interesting move, and show that Lorillard is serious about promoting the Blu brand and e-cigs in a big way.

How long before UK tobacco, like Imperial or B.A.T, does the same thing over here?
« Last Edit: October 04, 2012, 12:14:10 PM by Gluggler »
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itsmeitis

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Re: USA - Blu e-cigs new national TV ad
« Reply #1 on: October 04, 2012, 12:19:45 PM »

comes across as a cool product ...

i'd suspect this kind of move might cause hurry over here from those that can, into ensuring they are well placed in the events that are becoming.
i doubt it will be long now before limitations take hold and sponsored sales only will be the norm.
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Frankie

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Re: USA - Blu e-cigs new national TV ad
« Reply #2 on: October 04, 2012, 06:34:30 PM »

I think it does look quite cool and people will probably try it out now if they haven't before
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SC_Sammy

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Re: USA - Blu e-cigs new national TV ad
« Reply #3 on: October 05, 2012, 04:23:32 AM »

Nice ad.! But, In a way, I hate to see all the mainstream attention.   :(
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itsmeitis

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Re: USA - Blu e-cigs new national TV ad
« Reply #4 on: October 05, 2012, 10:19:43 AM »

Nice ad.! But, In a way, I hate to see all the mainstream attention.   :(
right with you on that ... it will almost certainly provoke rule and influence from wider scope ... it will unlikely become what we were used to.
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